"SUFFER FOR FASHION"
Musicvideo
07/07
Client: "OF MONTREAL" / Polyvinyl Records
The idea for the video is based in the lyrics and depicts the concept of "following trends" as a constant changing interest in form and colour. Sometimes a seemingly goalless search for change, and a true driving force for materialism. But also a form of communication, developing agreement and mutual understanding across ages, sexes and boarders. Boarderlining to a joint cultural and ritual act, in countries where these words associates with ancient history.